You built the space.
Now comes the harder part.

Getting students to actually show up — and keep coming back — requires more than programming. It requires building a culture. I’ve done it at Berkeley Haas, UC Davis, and LIU Brooklyn. I can help you do it too.

The problem I solve

Most new entrepreneurship centers sit half-empty for the first two years.

The investment has been made. The ribbon has been cut. But students who most need what you’ve built — first-generation students, students from underrepresented groups, students who don’t already think of themselves as “entrepreneurs” — don’t walk through the door. The students who do show up are the ones who would have found their way regardless.

The gap between a beautiful space and a thriving community is not a marketing problem. It’s a strategy, culture, and program design problem. That’s what I fix.

Track record

~1,000 members recruited at Berkeley Haas eHub in year one

66% compounded annual attendance growth over 3 years at UC Davis

4.6× attendance increase vs. the quarter before I joined at UC Davis

“The kindest place for new entrepreneurs.” Student description of Berkeley Haas eHub

“A miracle worker.” UC Davis Student Startup Center Director

“The best event of that type she’d ever attended.” Seasoned HE entrepreneurship professional, on the LIU NYC Business Plan Competition

“The best finance trainer I’ve seen.” Morgan Stanley L&D professional

Where I can help

Student activation strategy

Designing the programs, language, and on-ramps that attract students who would otherwise self-select out — including first-generation, underrepresented, and non-business students.

Team hiring and development

Recruiting and developing the navigators, program managers, and student workers who become the culture of your center. The right team builds momentum you can’t manufacture with programming alone.

Brand and communication

Building the web presence, physical assets, and messaging that signals to students — especially hesitant ones — that this place was made for them.

Diversity, equity, and inclusion in entrepreneurship

Designing programs and partnerships specifically for underrepresented student entrepreneurs — including grant-funded initiatives. I’ve secured funding and built coalitions to make this work sustainable.

Institutions I’ve served

I’ve done this work inside some of the most respected entrepreneurship ecosystems in the country — at the research university level, in schools known for both rigor and innovation.

UC Berkeley — Haas School of Business UC Davis — College of Engineering LIU Brooklyn NYC Dept. of Small Business Services

Let’s talk about what you’re building.

I work with a small number of institutions at a time. If you’ve recently received a gift or grant to build or expand your entrepreneurship center and you want to make sure the investment pays off in actual student engagement — I’d be glad to have a conversation.

Get in touch